“Creativo”, located on the sixth floor of Ginza Mitsukoshi, revealed its remodeled space on Oct 14. The space emerged in 2010 and offers casual Ginza styles selected by Mitsukoshi. The space was updated this month to meet the changing needs of the clientele.
“We recreated Creativo as the space to line up dressy casual styles, which are popular in Ginza. Together with the ‘Elegant Sportivo’ section also located on this floor, we will offer the latest trends”, explained the floor’s buyer.
In line with the updated theme of Creativo, the Italian brand Luigi Borrelli is selected for the first time. The brand was established in Napoli and is known for its signature shirts and Italian classic styles. Incotex, Pt, Tagliatore, The Gigi, Isia and Lardini are also among the lineup of Italian classic fashion brands. Accessories from Zanellato, Brunello Cucinelli, Boglioli, Jacob Cohen and Mackintosh are presented at the center of the space.
“Five years ago, Italian classic fashion was becoming popular, but our customers were not so familiar with this type of style. Now, more and more customers know about the brands and products, which is how we came up with the idea of introducing Italian classic fashion at Creativo. We predict that our customers will also shop at Isetan Shinjuku Men’s Building and were conscious about creating a space focusing on seasonal trends.”