In line with the renewal of the thriving cosmetics floor of Ginza Mitsukoshi department store, which took place on Sept 16, a new magazine named the “Ginza Style Beauty” made its debut.
Five years ago, when the cosmetics floor of Ginza Mitsukoshi department store underwent a large-scale renovation, the floor targeted to sell 5 billion yen a year, and last year the floor sold 8.9 billion in one year.
The Fashion Headline Award 2015 Cosmetics Brand Produced by IID was presented to Shu Uemura, Chanel, Shiseido, Clinique and more.
Designer Yaz Bukey and Japanese cosmetics brand Shu Uemura have launched the collaboration line Yaz for Shu. A presentation was held during Mercedes Benz Fashion Week Tokyo.
On Mar 4, Shiseido debuted its Japan-made Lifestyle Fragrance series in line with the opening of the renovated furniture and home interior floor of Isetan Shinjuku main building (5F).
Laque Supreme is the latest lineup of liquid lip rouge from Shu Uemura. The collection is inspired from the qualities of Japanese red lacquerware, with one of the colors specially produced in collaboration with Yamada Heiando.
On New Year’s Day, Lady Gaga enlivened the pages of 50 Japanese newspapers as the lead in Shiseido’s New Year ad campaign. Through 50 different selfies, the diva illustrated the message “Be yourself because that is what makes you beautiful.”
Shiseido, one of the leading Japanese cosmetics companies, announced that Lady Gaga will be the face of the brand’s New Year ad campaign.
On Sept 10, the revamped “MAQuillAGE” makeup brand held a presentation at the Shiseido Ginza Building.
The new men’s fragrance “Nuit d'Issey” by Issey Miyake Parfums will go on sale from Oct 8.
Shiseido refers to Mar 20 as “Sunny Zero” as this is how the date sounds when read in Japanese. The date is around the time when spring approaches, and the sun is out for a longer period of time.
The limited “mika for shu in beauty wonderland” collection by cosmetics brand “shu uemura” and photographer/movie director Mika Ninagawa will go on sale from Mar 21. Reservation orders can be made from Mar 14.
Cosmetics brand “Benefique” from Shiseido will introduce its latest skincare line on May 21. A presentation of the lineup was held on Feb 25 at Sumida Aquarium of Tokyo Skytree Town.
Madonna, the “Queen of Pop,” launches the new skincare brand “MDNA SKIN” in cooperation with Japanese beauty company MTG Co., Ltd. The brand’s debut lineup of products will be sold first in Japan.
PARFUMS PLEATS PLEASE ISSEY MIYAKE presents a new eau de toilette named “L’Eau”. Priced at 6,300 yen for 30 ml / 8,400 yen for 50 ml / 11,500 yen for 100 ml.
The Body Shop will hold the “Sakura Charity Project” in support of Tohoku for the fourth time from Feb 28 to Mar 31.
On Jan 25, the election of the Japan delegate for the Miss International Beauty Pageant 2014 was held at Yakult Hall in Shimbashi, Tokyo.
ato presents a fragrance candle in collaboration with men's grooming brand “Baxter of California.” Dubbed “Night Ritual,” the candle costs 7,980 yen.
On Jan 12, RMK’s new creative director KAORI appeared in a public event for the first time. Dubbed “SPUR × RMK Happy Makeup Day,” the event was held at Isetan Shinjuku.
“POLA” are holding an event to introduce the Japanese culture of makeup entitled “ ‘The Culture of Beauty’ Exhibit” at the Nihonbashi Mitsukoshi Main Building 1st floor space #1. From Jan 8 to 14.