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【Feature】 Shu Uemura

shu uemura

shu uemura

Who is shu uemura?

Shu Uemura (1928–2007) is known as a pioneer in makeup as well as the founder of the major Japanese cosmetic brand Shu Uemura. Naturally talented at art and music, he moved to Los Angeles in the 1950s and became Hollywood’s first Japanese makeup artist. His breakthrough in the industry was when he was asked to fill in as Shirley MacLaine’s makeup artist on the movie “My Geisha.” Following this job he became more sought after, working with many of the “golden age of movies’” heavy hitters like Frank Sinatra and Lucille Ball.

After returning to Japan, he opened a Hollywood-style studio for makeup artists and established the company “Japan Make-up,” which later became the Shu Uemura brand in the 1980s. Based on the concept “beautiful makeup starts with beautiful skin—true beauty is both physical and spiritual,” the artistic and aesthetic values he founded his company on still continue to challenge makeup artists in finding new and creative forms of beauty.

Collaborations with shu uemura

Shu Uemura Cosmetics have been under the international makeup brand L'Oréal since 2004. With their parent company they have collaborated to create a line of French hair-care products call “Shu Uemura Art of Hair.” The brand has also collaborated to create a line of makeup called Shupette with the creative director of Chanel, Karl Lagerfeld.

Similar Brands to Check Out

If you like high-end makeup and fashion, be sure to check out the haute couture Japanese designers Yohji Yamamoto, Issey Miyake, and Kansai Yamamoto.

Where to Find shu uemura

You can find Shu Uemura’s main shop in Omotesando Hills, which is near the location of Shu Uemura’s first Beauty Boutique on Omotesando Street. You can also find the brand in most major department stores in Tokyo and throughout Japan. A good way to identify their makeup booths is the creative way they display their cosmetic tools and makeup to depict an artist’s color pallet.

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