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【Feature】 Ginza Fashion

Ginza Fashion

Ginza Fashion

What is Ginza Fashion?

If you’re looking for a place to splurge on some high-end shopping in Tokyo, then look no further than Ginza. People from all over Japan flock to this locale for its upscale fashion tastes and elite ambience. Unlike the wild trends found around Harajuku, or the more affordable brands sold in Shinjuku, Ginza caters specifically to the ultra-rich; so if you are unfazed by the sticker shock, you are sure to have a fun time here. Because the majority of Ginza fashion is tailored to luxury brands and apparel by the world’s most famous haute couture designers, the average person may not walk away with bags in hand—but window shopping can be just as fun.

Popular Ginza Fashion Brands

Luxury stores that line Ginza’s proverbial “streets paved with gold” include Western brands Cartier, Chanel, and Hermes, and Japanese brands Mikimoto and Samantha Thavasa. However, due to the continual draw of tourists, mainstream retailers, like UNIQLO, H&M, and Adidas have begun to squeeze their way into the market as well.

Other Japanese Street Fashion Areas

Even though Ginza is the high-end headquarters of Tokyo fashion, other locations like Omotesando, Roppongi, and Shinjuku feature many prominent brands, and for those looking to find famous Japanese street brands, Shibuya and Harajuku are great places to look.

Navigating Ginza’s Shops

Stepping out of Ginza Station, it is just a quick jaunt to Chou Dori, where along its sidewalk you can find three of Ginza’s shopping landmarks within in eyesight of each other—the department stores Mitsukoshi, Matsuya, and Wako. Closer to Yurakucho Station are two additional department stores, Marronier Gate and the French high-end import, Printemps.

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