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【Feature】 UNDERCOVER

UNDERCOVER

UNDERCOVER

What Is UNDERCOVER

Undercover, or Undercoverism, is a fashion label that is very popular among Japan's trendy youth. It was founded by Jun Takahashi in 1989 while he was still in fashion school, but the brand did not officially take off until 1993 when Takahashi and Nigo, founder of A Bathing Ape (BAPE), opened a stored called Nowhere in Harajuku. It was there that, Takahashi began to see his work pop up all around Harajuku's Cat Street. In 2002, Undercover debuted in Paris and a year later he was the recipient of two major awards.

Collaborations with UNDERCOVER

Because UNDERCOVER founder Jun Takahashi travelled in a close-knit circle of like-minded designers when he was young, he has never shied away from collaborations. Often they take the brand in new directions, exploring apparel that the brand is not normally recognized for. Nike Gyakusou, which is a Nike based company located in China that specializes in sportswear, partnered with Undercover to create a line of shoes that featured Undercover’s strength of designing with darker elements. Uniqlo, on the other hand, partnered with Undercover to create a new brand called Uniqlo Undercover (UU), which offers a relaxed sports lux style, highlighted with fine cotton, soft jerseys and neo-leather fabrics.

Similar Brands to Check Out

Many Japanese brands try to mimic the Undercover style, but there are two competitors in particular worth taking a closer look at—BAPE and Uniqlo. In the fashion industry around Harajuku, BAPE and Undercover are almost considered one in the same as they originated from the same small shop in the backstreets of Urahara. And as mentioned earlier, Uniqlo currently has the collaboration line UU that is definitely worth your time.

Where to Find Undercover

There are many locations to find Undercover, but the main location, like many other popular brands, is on Aoyama road, which is located around the Omotesando strip. There you can easily find almost anything related to Undercover. Two other great places are the stores Undercover Isetan Ladies and Undercover Isetan Men which are located at the Isetan department store complex in Shinjuku. And you can always go back to where it all started in the backstreets of Urahara.

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    Showing 1 - 34 of 34 Article(s).

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